Lateral Marketing (Record no. 21238)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00242nam a2200109Ia 4500 |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Kotler,P. |
| 245 #0 - TITLE STATEMENT | |
| Title | Lateral Marketing |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher | Wiley, New Delhi |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Home library | Current library | Date acquired | Cost, normal purchase price | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|
| MIT-WPU | MIT-WPU | 23/08/2020 | 329.00 | 92758 | Books | ||
| MIT-WPU | MIT-WPU | 23/08/2020 | 329.00 | 92759 | Books | ||
| MIT-WPU | MIT-WPU | 23/08/2020 | 329.00 | 92760 | Books | ||
| MIT-WPU | MIT-WPU | 23/08/2020 | 329.00 | 92958 | Books | ||
| MIT-WPU | MIT-WPU | 23/08/2020 | 1.00 | 115318 | Books | ||
| MIT-WPU | MIT-WPU | 23/08/2020 | 1.00 | 121232 | Books | ||
| MIT-WPU | MIT-WPU | 23/08/2020 | 329.00 | 124772 | Books |