Profitable customer engagement (Record no. 217310)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00359nam a22001457a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9788132113409 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.812 |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Kumar, V |
| 245 ## - TITLE STATEMENT | |
| Title | Profitable customer engagement |
| Sub-Title | Concepts, metrics, and strategies |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi |
| Name of publisher | Sage |
| Year of publication | 2013 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xxii; 311 |
| Other physical details | HB |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | General Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| MIT-WPU | MIT-WPU | 23/08/2022 | Allied Publishers | 850.00 | 658.812 | 202835 | Books |