Strategic Marketing (Record no. 224922)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00351nam a22001577a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780070682603 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8/ |
| Author Mark | CRA |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Author Name | Cravens,D.W. |
| 245 ## - TITLE STATEMENT | |
| Title | Strategic Marketing |
| 250 ## - EDITION STATEMENT | |
| Edition | 8 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Chennai |
| Name of publisher | McGraw Hill Education |
| Year of publication | 2009 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xvii,726 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Write Off Books | Lost status | Home library | Current library | Shelving location | Date of Accessioning | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|
| MIT-WPU | MITKRC | 2nd Floor | 31/07/2024 | 658.8/ CRA | 14484 | Books |