IMPACT Case Studies in Marketing Effectiveness Winning Cases from SP JIMR Marketing Impact Awards 2004 to 2013 (Record no. 226135)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00656nam a22001937a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 978-81-922719-3-4 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Author Mark | SHA |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Author Name | Sharma, A A |
| 245 ## - TITLE STATEMENT | |
| Title | IMPACT Case Studies in Marketing Effectiveness Winning Cases from SP JIMR Marketing Impact Awards 2004 to 2013 |
| 250 ## - EDITION STATEMENT | |
| Edition | 1 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Mumbai |
| Name of publisher | Bharatiya Vidya Bhavan |
| Year of publication | 2014 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | XIII, 224 |
| Accompanying material | PB |
| 500 ## - GENERAL NOTE | |
| Bill No | Donated By Dr. Easwar Iyer |
| Bill Date | 2025-05-02 |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Keywords | IMPACT Case Studies in Marketing Effectiveness Winning Cases from SP JIMR Marketing Impact Awards 2004 to 2013 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Author 2 | Kamath, R |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Write Off Books | Lost status | Collection Type | Home library | Current library | Shelving location | Date of Accessioning | Vendor Name | Price | Full call number | Accession Number | Cost, replacement price | Department_2 | Koha item type | Department |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Marketing | MIT-WPU | MITKRC | 2nd Floor | 09/05/2025 | Donated By Dr. Easwar Iyer | 650.00 | 658.8 SHA | 14727 | 650.00 | Marketing Management | Books | Marketing Management |