B2B Brand Management .- (Record no. 30037)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00299nam a2200121Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 978-3-540-25360-0 |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Kotler,P & Pfoertsch,W |
| 245 #0 - TITLE STATEMENT | |
| Title | B2B Brand Management .- |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher | Springer, Germany |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Home library | Current library | Date acquired | Cost, normal purchase price | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|
| MIT-WPU | MIT-WPU | 23/08/2020 | 999.00 | 110244 | Books | ||
| MIT-WPU | MIT-WPU | 23/08/2020 | 350.00 | 110617 | Books |