Marketing: Creating and Keeping Customers in an e-Commerce Worlds (Record no. 42466)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00342nam a2200121Ia 4500 |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Zikmund, William G. & Amoco, Michael |
| 245 #0 - TITLE STATEMENT | |
| Title | Marketing: Creating and Keeping Customers in an e-Commerce Worlds |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher | Thomson Learning Inc. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Home library | Current library | Date acquired | Cost, normal purchase price | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|
| MIT-WPU | MIT-WPU | 23/08/2020 | 395.00 | 151572 | Books |