Strategic Brand Management: Building, Measuring and Managing Brand Equity. (Record no. 44000)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00338nam a2200121Ia 4500 |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Keller, Kevin Lane |
| 245 #0 - TITLE STATEMENT | |
| Title | Strategic Brand Management: Building, Measuring and Managing Brand Equity. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher | Pearson Education Pvt.Ltd. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Home library | Current library | Date acquired | Cost, normal purchase price | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|
| MIT-WPU | MIT-WPU | 23/08/2020 | 425.00 | 154448 | Books | ||
| MIT-WPU | MIT-WPU | 23/08/2020 | 425.00 | 154733 | Books |