Basic Marketing : A Global - Managerial Approach (Record no. 44272)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00339nam a2200121Ia 4500 |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Perreault,William D & McCarthy,E Jerome |
| 245 #0 - TITLE STATEMENT | |
| Title | Basic Marketing : A Global - Managerial Approach |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 15th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher | Tata McGraw Hill Edu. Pvt. LTD. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Home library | Current library | Date acquired | Cost, normal purchase price | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|
| MIT-WPU | MIT-WPU | 23/08/2020 | 515.00 | 155033 | Books |