Advertising and Promotion ; An Integrated Marketing Communication Perspective (Record no. 44559)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00357nam a2200121Ia 4500 |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Belch, George E Belch, Michael A & Purani, Keyoor |
| 245 #0 - TITLE STATEMENT | |
| Title | Advertising and Promotion ; An Integrated Marketing Communication Perspective |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 9th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher | McGraw Hill |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Home library | Current library | Date acquired | Cost, normal purchase price | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|
| MIT-WPU | MIT-WPU | 23/08/2020 | 625.00 | 155673 | Books | ||
| MIT-WPU | MIT-WPU | 23/08/2020 | 625.00 | 155674 | Books | ||
| MIT-WPU | MIT-WPU | 23/08/2020 | 625.00 | 155675 | Books | ||
| MIT-WPU | MIT-WPU | 23/08/2020 | 625.00 | 155676 | Books |