PROMO : Integrated Marketing Communication (Record no. 53622)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00320nam a2200133Ia 4500 |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | O'Guinn & Allen |
| 245 ## - TITLE STATEMENT | |
| Title | PROMO : Integrated Marketing Communication |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher | Cengage |
| Year of publication | 2013 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 496 |
| 500 ## - GENERAL NOTE | |
| General note | 8808 21/12/2017 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | MK |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|
| Master of Business Administration-HM | MIT-WPU | 28/11/2017 | Forword Books | 850.00 | 182984 | Books |