Ten Deadly Marketing Sins (Record no. 70547)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00320nam a2200133Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 81-265-085-8 |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Kotler Philip |
| 245 ## - TITLE STATEMENT | |
| Title | Ten Deadly Marketing Sins |
| 250 ## - EDITION STATEMENT | |
| Edition statement | First |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi |
| Name of publisher | Wiley India |
| Year of publication | 2004 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xiii+185 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Home library | Current library | Date acquired | Cost, normal purchase price | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|
| Master of Business Administration-General | MIT-WPU | 15/11/2007 | 299.00 | 201605 | Books |