Integrated Advertising Promotion & Marketing Communications (Record no. 71000)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00345nam a2200133Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9788131763292 |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Clow K. E. |
| 245 ## - TITLE STATEMENT | |
| Title | Integrated Advertising Promotion & Marketing Communications |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi |
| Name of publisher | Pearson |
| Year of publication | 2012 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xlv+912 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Home library | Current library | Date acquired | Cost, normal purchase price | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|
| Master of Business Administration-General | MIT-WPU | 26/10/2012 | 525.00 | 202064 | Books |