Research Methodology and Techniques In Hotel Management

By:

Pratap, S

Material type: Text

TextPublication details: New Delhi Centrum Press 2014Edition: 1Description: VII, 304 HBISBN:

978-93-50884-476-2

Subject(s):

Hospitality Management

DDC classification:

647.95 PRA

Contents:

Research Methodology and Techniques In Hotel Management

Summary: Research in hotel management uses both qualitative and quantitative methods to understand guest experiences, analyze market trends, and improve operations. Qualitative methods, like interviews and focus groups, explore guest perceptions and identify areas for improvement. Quantitative methods, like surveys and statistical analysis, measure customer satisfaction and identify trends.

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Item type	Current library	Collection	Call number	Status	Notes	Barcode
Books	MITKRC 2nd Floor	Reference	647.95 PRA (Browse shelf(Opens below))	Available	Hospitality Management	208814

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WORDI/2025/CRB/3 2025-04-01

Research Methodology and Techniques In Hotel Management

Research in hotel management uses both qualitative and quantitative methods to understand guest experiences, analyze market trends, and improve operations. Qualitative methods, like interviews and focus groups, explore guest perceptions and identify areas for improvement. Quantitative methods, like surveys and statistical analysis, measure customer satisfaction and identify trends.

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