TY - BOOK AU - Singh, P TI - Beverage Management in Hotels and Marketing SN - 978-93-5084-453-3 U1 - 647.95 PY - 2014/// CY - New Delhi PB - Centrum Pres, New Delhi KW - Hospitality Management N1 - WORDI/2025/CRB/3; Beverage Management in Hotels and Marketing N2 - Beverage management in hotels involves optimizing revenue and guest satisfaction through effective purchasing, inventory control, menu development, and beverage selection. Marketing strategies for F&B in hotels aim to increase sales by promoting specific beverage offerings, creating themed events, and leveraging online channels. ER -