TY  - BOOK
AU  - Shrivastava, A
TI  - Fundamentals of Advertising and Hotel Management
SN  - 978-81-261-6023-5
U1  - 647.95 
PY  - 2014///
CY  - New Delhi
PB  - Anmol Publications Pvt. Ltd
KW  - Hospitality Management
N1  - WORDI/2025/CRB/3; Fundamentals of Advertising and Hotel Management
N2  - Advertising in hotel management focuses on creating awareness and demand for a hotel through various marketing channels. Key strategies include establishing a unique brand voice, targeting specific markets, engaging on social media, and optimizing search engine visibility. Hotel sales and marketing aim to generate revenue by promoting the hotel's services, such as seasonal campaigns and influencer collaborations.
ER  -