TY - BOOK AU - Pratap, S TI - Research Methodology and Techniques In Hotel Management SN - 978-93-50884-476-2 U1 - 647.95 PY - 2014/// CY - New Delhi PB - Centrum Press KW - Hospitality Management N1 - WORDI/2025/CRB/3; Research Methodology and Techniques In Hotel Management N2 - Research in hotel management uses both qualitative and quantitative methods to understand guest experiences, analyze market trends, and improve operations. Qualitative methods, like interviews and focus groups, explore guest perceptions and identify areas for improvement. Quantitative methods, like surveys and statistical analysis, measure customer satisfaction and identify trends. ER -