TY  - BOOK
AU  - Panda, T K
TI  - Product and Brand Management
SN  - 0-19-946049-3
U1  - 658.827 
PY  - 2016///
CY  - New Delhi
PB  - Oxford University Press
KW  - Brand Management
N1  - Donated By Dr. Easwar, Iyer; Product and Brand Management
N2  - Product management focuses on building and improving products to meet customer needs, while brand management concentrates on creating and maintaining a brand's image and reputation. Product management is about the functionality and value a product delivers, whereas brand management is about emotional connection and public perception.
ER  -