TY  - BOOK
AU  - Maity, M
AU  - Gurazada, P
TI  - Marketing Analytics for Strategic decision-Making
SN  - 0-19-013086-5
U1  - 658.83 
PY  - 2021///
CY  - New Delhi
PB  - Oxford University Press
KW  - Marketing
N1  - Donated By Dr. Easwar Iyer; Marketing Analytics for Strategic decision-Making
N2  - Marketing analytics helps businesses make better strategic decisions by analyzing marketing data to understand customer behavior, assess campaign effectiveness, and identify trends. It provides a framework for measuring marketing performance, identifying areas for improvement, and optimizing strategies to achieve better ROI and ultimately drive business growth.
ER  -