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1.
Basic Of Marketing .-978-93-5097-991-4 by
Material type: Text Text
Publication details: Himalaya, Mumbai
Availability: Items available for loan: MIT-WPU (1).

2.
Text Book of Consumer Marketing by
Material type: Text Text
Publication details: Nirali Prakashan, Pune
Availability: Items available for loan: MIT-WPU (1).

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