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Advertising & Promotion : An Integrated Marketing Communications Perspective .-7 .-978-0-07-31026-2
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Belch,G E & Belch,M A
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Advertising & Promotion .-9th ed .-978-1-25-902685-0
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Belch,G.E.; Belch,M.A. & Purani,K
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TMH, New Delhi
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