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Marketing Research .-978-81-265-0806-8
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Aaker,D.A; Kumar,V & Day,G.S
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Wiley, New Delhi
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Wharton On Dynamic Competitive Strategy
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Day,G.S., Reibstein,D.J. & Gunther,R.E
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John Wiley
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Peripheral Vision
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Day, G. S
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HBS Press
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