| 000 | 00954nam a2200193 4500 | ||
|---|---|---|---|
| 005 | 20250505061819.0 | ||
| 020 | _a978-81-261-6023-5 | ||
| 082 |
_a647.95 _bSHR |
||
| 100 | _aShrivastava, A | ||
| 245 | _aFundamentals of Advertising and Hotel Management | ||
| 250 | _a1 | ||
| 260 |
_aNew Delhi _bAnmol Publications Pvt. Ltd _c2014 |
||
| 300 |
_aVII, 296 _eHB |
||
| 500 |
_aWORDI/2025/CRB/3 _b2025-04-01 |
||
| 505 | _aFundamentals of Advertising and Hotel Management | ||
| 520 | _aAdvertising in hotel management focuses on creating awareness and demand for a hotel through various marketing channels. Key strategies include establishing a unique brand voice, targeting specific markets, engaging on social media, and optimizing search engine visibility. Hotel sales and marketing aim to generate revenue by promoting the hotel's services, such as seasonal campaigns and influencer collaborations. | ||
| 650 | _aHospitality Management | ||
| 942 | _cBK | ||
| 999 |
_c226096 _d226096 |
||