000			00826nam a22001937a 4500
005			20250508094204.0
020			_a0-19-946049-3
082			_a658.827 _bPAN
100			_aPanda, T K
245			_aProduct and Brand Management
250			_a1
260			_aNew Delhi _bOxford University Press _c2016
300			_aXV, 862 _ePB
500			_aDonated By Dr. Easwar, Iyer _b2025-05-02
505			_aProduct and Brand Management
520			_aProduct management focuses on building and improving products to meet customer needs, while brand management concentrates on creating and maintaining a brand's image and reputation. Product management is about the functionality and value a product delivers, whereas brand management is about emotional connection and public perception.
650			_aBrand Management
942			_cBK
999			_c226130 _d226130