| 000 | 00914nam a22002057a 4500 | ||
|---|---|---|---|
| 005 | 20250508101406.0 | ||
| 020 | _a0-19-013086-5 | ||
| 082 |
_a658.83 _bMAI |
||
| 100 | _aMaity, M | ||
| 245 | _aMarketing Analytics for Strategic decision-Making | ||
| 250 | _a1 | ||
| 260 |
_aNew Delhi _bOxford University Press _c2021 |
||
| 300 |
_aXIV, 464 _ePB |
||
| 500 |
_aDonated By Dr. Easwar Iyer _b2025-05-02 |
||
| 505 | _aMarketing Analytics for Strategic decision-Making | ||
| 520 | _aMarketing analytics helps businesses make better strategic decisions by analyzing marketing data to understand customer behavior, assess campaign effectiveness, and identify trends. It provides a framework for measuring marketing performance, identifying areas for improvement, and optimizing strategies to achieve better ROI and ultimately drive business growth. | ||
| 650 | _aMarketing | ||
| 700 | _aGurazada, P | ||
| 942 | _cBK | ||
| 999 |
_c226131 _d226131 |
||