000 00656nam a22001937a 4500
005 20250509094155.0
020 _a978-81-922719-3-4
082 _a658.8
_bSHA
100 _aSharma, A A
245 _aIMPACT Case Studies in Marketing Effectiveness Winning Cases from SP JIMR Marketing Impact Awards 2004 to 2013
250 _a1
260 _aMumbai
_bBharatiya Vidya Bhavan
_c2014
300 _aXIII, 224
_ePB
500 _aDonated By Dr. Easwar Iyer
_b2025-05-02
505 _aIMPACT Case Studies in Marketing Effectiveness Winning Cases from SP JIMR Marketing Impact Awards 2004 to 2013
650 _aMarketing
700 _aKamath, R
942 _cBK
999 _c226135
_d226135