000			01634nam a22001697a 4500
005			20250804170539.0
020			_a9780670090273
082			_a954.162 _bSET
100			_aSethi, Rajat
245			_aThe Last Battle of Saraighat: The Story of the BJP’s Rise in the North-east
260			_aNew Delhi _bPenguin Vkining _c2017
300			_a182
505			_aBJP
520			_aThe first-ever account of the BJP's landslide victory in the 2016 Assam legislative assembly elections, the battle of Saraighat was fought in 1671 between the Ahoms of Assam and the Mughal invaders. In 2016, the BJP centred its strategy for the legislative assembly elections on this historic battle, focusing on issues of illegal migration, constantly invoked in the party's rallies, posters and communication to appeal to the voting public. The historic elections saw the BJP win an overwhelming majority of assembly seats in Assam, where the Congress had been in power for decades. It was a watershed moment that opened the door for the party to the political corridors of the north-east. In this book, Rajat Sethi and Shubhrastha, political campaigners for the BJP in the north-east of India, take you behind the scenes of the high-octane electoral drama. They outline the political history of the region, provide details of election strategies employed by the party and explain why they resonated with the local people so strongly. The Last Battle of Saraighat looks at Assam as a case study to explain the rise of the BJP in the north-east and throws light on the key political issues of the region. Read more
650			_aPolitics
942			_cBK
999			_c226445 _d226445