000			00260nam a2200109Ia 4500
008			200802s9999||||xx |||||||||||||| ||und||
035			_a23714
100			_aKumar,S.
245		0	_aEncyclopaedia of Marketing Management - Vol-I
260			_bA.K.Pub
942			_cBK
999			_c23715 _d23715