000 00299nam a2200121Ia 4500
008 200802s9999||||xx |||||||||||||| ||und||
020 _a978-3-540-25360-0
035 _a30036
100 _aKotler,P & Pfoertsch,W
245 0 _aB2B Brand Management .-
260 _bSpringer, Germany
942 _cBK
_01
999 _c30037
_d30037