000 00323nam a2200121Ia 4500
008 200802s9999||||xx |||||||||||||| ||und||
020 _a978-0-324-40808-9
035 _a30172
100 _aShimp,T.A
245 0 _aIntegrated Marketing Communications in Advertisiing & Promation .-
260 _bCengage, China
942 _cBK
999 _c30173
_d30173