000 00306nam a2200121Ia 4500
008 200802s9999||||xx |||||||||||||| ||und||
020 _a978-81-265-1124-2
035 _a30196
100 _aIacobucci,D & Calder,B
245 0 _aKellogg on Integrated Marketing .-
260 _bWiley, New Delhi
942 _cBK
999 _c30197
_d30197