000 00282nam a2200109Ia 4500
008 200802s9999||||xx |||||||||||||| ||und||
035 _a35697
100 _aDuncan, Tom
245 0 _aPrinciples of Advertising and IMC .-2`nd ed
260 _bTata Mc-Graw-Hill, New Delhi
942 _cBK
999 _c35698
_d35698