000			00288nam a2200109Ia 4500
008			200802s9999||||xx |||||||||||||| ||und||
035			_a39580
100			_aBelch,G.E.
245		0	_aAdvertising & Promotion : An Integrated Marketing Communication Perspective
260			_bTMH
942			_cBK
999			_c39581 _d39581