000			00335nam a2200133Ia 4500
008			211214s9999 xx 000 0 und d
020			_a0-07-463664-2
100			_aJones John Philip
245			_aBehind Powerful Brands
250			_aSecond Reprint
260			_aNew Delhi _bTata McGraw Hill _c2003
300			_axii+532
942			_cBK
999			_c70546 _d70546