Product and Brand Management
Panda, T K
Product and Brand Management - 1 - New Delhi Oxford University Press 2016 - XV, 862 PB
Donated By Dr. Easwar, Iyer
Product and Brand Management
Product management focuses on building and improving products to meet customer needs, while brand management concentrates on creating and maintaining a brand's image and reputation. Product management is about the functionality and value a product delivers, whereas brand management is about emotional connection and public perception.
0-19-946049-3
Brand Management
658.827 / PAN
Product and Brand Management - 1 - New Delhi Oxford University Press 2016 - XV, 862 PB
Donated By Dr. Easwar, Iyer
Product and Brand Management
Product management focuses on building and improving products to meet customer needs, while brand management concentrates on creating and maintaining a brand's image and reputation. Product management is about the functionality and value a product delivers, whereas brand management is about emotional connection and public perception.
0-19-946049-3
Brand Management
658.827 / PAN