Product and Brand Management (Record no. 226130)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00826nam a22001937a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0-19-946049-3 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Author Mark | PAN |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Author Name | Panda, T K |
| 245 ## - TITLE STATEMENT | |
| Title | Product and Brand Management |
| 250 ## - EDITION STATEMENT | |
| Edition | 1 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi |
| Name of publisher | Oxford University Press |
| Year of publication | 2016 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | XV, 862 |
| Accompanying material | PB |
| 500 ## - GENERAL NOTE | |
| Bill No | Donated By Dr. Easwar, Iyer |
| Bill Date | 2025-05-02 |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Keywords | Product and Brand Management |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Product management focuses on building and improving products to meet customer needs, while brand management concentrates on creating and maintaining a brand's image and reputation. Product management is about the functionality and value a product delivers, whereas brand management is about emotional connection and public perception. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Brand Management |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Write Off Books | Lost status | Collection Type | Home library | Current library | Shelving location | Date of Accessioning | Vendor Name | Price | Full call number | Accession Number | Cost, replacement price | Department_2 | Koha item type | Department |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Management | MIT-WPU | MITKRC | 2nd Floor | 08/05/2025 | Donated By Dr. Easwar Iyer | 725.00 | 658.827 PAN | 14721 | 725.00 | Marketing Management | Books | Management |