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Marketing Analytics for Strategic decision-Making

Maity, M

Marketing Analytics for Strategic decision-Making - 1 - New Delhi Oxford University Press 2021 - XIV, 464 PB

Donated By Dr. Easwar Iyer

Marketing Analytics for Strategic decision-Making

Marketing analytics helps businesses make better strategic decisions by analyzing marketing data to understand customer behavior, assess campaign effectiveness, and identify trends. It provides a framework for measuring marketing performance, identifying areas for improvement, and optimizing strategies to achieve better ROI and ultimately drive business growth.

ISBN: 0-19-013086-5

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 658.83 / MAI

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