Marketing Analytics for Strategic decision-Making (Record no. 226131)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00914nam a22002057a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0-19-013086-5 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 |
| Author Mark | MAI |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Author Name | Maity, M |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Analytics for Strategic decision-Making |
| 250 ## - EDITION STATEMENT | |
| Edition | 1 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi |
| Name of publisher | Oxford University Press |
| Year of publication | 2021 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | XIV, 464 |
| Accompanying material | PB |
| 500 ## - GENERAL NOTE | |
| Bill No | Donated By Dr. Easwar Iyer |
| Bill Date | 2025-05-02 |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Keywords | Marketing Analytics for Strategic decision-Making |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Marketing analytics helps businesses make better strategic decisions by analyzing marketing data to understand customer behavior, assess campaign effectiveness, and identify trends. It provides a framework for measuring marketing performance, identifying areas for improvement, and optimizing strategies to achieve better ROI and ultimately drive business growth. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Author 2 | Gurazada, P |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Write Off Books | Lost status | Collection Type | Home library | Current library | Shelving location | Date of Accessioning | Vendor Name | Full call number | Accession Number | Department_2 | Koha item type | Department |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Management | MIT-WPU | MITKRC | 2nd Floor | 08/05/2025 | Donated By Dr. Easwar Iyer | 658.83 MAI | 14722 | Marketing Management | Books | Marketing Management |