Fundamentals of Advertising and Hotel Management (Record no. 226096)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00954nam a2200193 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 978-81-261-6023-5 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 647.95 |
| Author Mark | SHR |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Author Name | Shrivastava, A |
| 245 ## - TITLE STATEMENT | |
| Title | Fundamentals of Advertising and Hotel Management |
| 250 ## - EDITION STATEMENT | |
| Edition | 1 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi |
| Name of publisher | Anmol Publications Pvt. Ltd |
| Year of publication | 2014 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | VII, 296 |
| Accompanying material | HB |
| 500 ## - GENERAL NOTE | |
| Bill No | WORDI/2025/CRB/3 |
| Bill Date | 2025-04-01 |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Keywords | Fundamentals of Advertising and Hotel Management |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Advertising in hotel management focuses on creating awareness and demand for a hotel through various marketing channels. Key strategies include establishing a unique brand voice, targeting specific markets, engaging on social media, and optimizing search engine visibility. Hotel sales and marketing aim to generate revenue by promoting the hotel's services, such as seasonal campaigns and influencer collaborations. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Hospitality Management |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Write Off Books | Lost status | Collection Type | Home library | Current library | Shelving location | Date of Accessioning | Vendor Name | Price | Full call number | Accession Number | Cost, replacement price | Department_2 | Koha item type | Department |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Management | MIT-WPU | MITKRC | 2nd Floor | 05/05/2025 | The Word Book Shop | 1800.00 | 647.95 SHR | 208796 | 1800.00 | Hospitality Management | Books | Hospitality Management |