Fundamentals of Advertising and Hotel Management

By:

Shrivastava, A

Material type: Text

TextPublication details: New Delhi Anmol Publications Pvt. Ltd 2014Edition: 1Description: VII, 296 HBISBN:

978-81-261-6023-5

Subject(s):

Hospitality Management

DDC classification:

647.95 SHR

Contents:

Fundamentals of Advertising and Hotel Management

Summary: Advertising in hotel management focuses on creating awareness and demand for a hotel through various marketing channels. Key strategies include establishing a unique brand voice, targeting specific markets, engaging on social media, and optimizing search engine visibility. Hotel sales and marketing aim to generate revenue by promoting the hotel's services, such as seasonal campaigns and influencer collaborations.

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Holdings
Item type	Current library	Collection	Call number	Status	Notes	Barcode
Books	MITKRC 2nd Floor	Management	647.95 SHR (Browse shelf(Opens below))	Available	Hospitality Management	208796

WORDI/2025/CRB/3 2025-04-01

Fundamentals of Advertising and Hotel Management

Advertising in hotel management focuses on creating awareness and demand for a hotel through various marketing channels. Key strategies include establishing a unique brand voice, targeting specific markets, engaging on social media, and optimizing search engine visibility. Hotel sales and marketing aim to generate revenue by promoting the hotel's services, such as seasonal campaigns and influencer collaborations.

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