Fundamentals of Hospitality E-Marketing (Record no. 226099)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00912nam a2200193 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 978-81-261-6044-0 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 647.94 |
| Author Mark | SIN |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Author Name | Singh, S K |
| 245 ## - TITLE STATEMENT | |
| Title | Fundamentals of Hospitality E-Marketing |
| 250 ## - EDITION STATEMENT | |
| Edition | 1 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi |
| Name of publisher | Anmol Publication pvt Ltd |
| Year of publication | 2014 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | VII, 264 |
| 500 ## - GENERAL NOTE | |
| Bill No | WORDI/2025/CRB/3 |
| Bill Date | 2025-04-01 |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Keywords | Fundamentals of Hospitality E-Marketing |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Hospitality e-marketing focuses on using online channels like websites, social media, and email to promote and sell hospitality products and services, aiming to reach a wide audience and build relationships with potential and existing customers. It involves a digital strategy that considers the unique characteristics of hospitality, such as intangibility and the need to create memorable experiences. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Hospitality Management |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Write Off Books | Lost status | Collection Type | Home library | Current library | Shelving location | Date of Accessioning | Vendor Name | Price | Full call number | Accession Number | Cost, replacement price | Department_2 | Koha item type | Department |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Management | MIT-WPU | MIT-WPU | 2nd Floor | 05/05/2025 | The Word Book Shop | 1800.00 | 647.94 SIN | 208799 | 1800.00 | Hospitality Management | Books | Hospitality Management |