Product and Brand Management

By:

Panda, T K

Material type: Text

TextPublication details: New Delhi Oxford University Press 2016Edition: 1Description: XV, 862 PBISBN:

0-19-946049-3

Subject(s):

Brand Management

DDC classification:

658.827 PAN

Contents:

Product and Brand Management

Summary: Product management focuses on building and improving products to meet customer needs, while brand management concentrates on creating and maintaining a brand's image and reputation. Product management is about the functionality and value a product delivers, whereas brand management is about emotional connection and public perception.

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Holdings
Item type	Current library	Collection	Call number	Status	Notes	Barcode
Books	MITKRC 2nd Floor	Management	658.827 PAN (Browse shelf(Opens below))	Available	Management	14721

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Previous	658.4012 GRA Contemporary Strategic Management	658.45 NEW Business Communication in Person, In Print, Online	658.812 KAM Customer Service Training	658.827 PAN Product and Brand Management	658.83 MAI Marketing Analytics for Strategic decision-Making

Donated By Dr. Easwar, Iyer 2025-05-02

Product and Brand Management

Product management focuses on building and improving products to meet customer needs, while brand management concentrates on creating and maintaining a brand's image and reputation. Product management is about the functionality and value a product delivers, whereas brand management is about emotional connection and public perception.

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