Marketing Analytics for Strategic decision-Making

By:

Maity, M

Contributor(s):

Gurazada, P

Material type: Text

TextPublication details: New Delhi Oxford University Press 2021Edition: 1Description: XIV, 464 PBISBN:

0-19-013086-5

Subject(s):

Marketing

DDC classification:

658.83 MAI

Contents:

Marketing Analytics for Strategic decision-Making

Summary: Marketing analytics helps businesses make better strategic decisions by analyzing marketing data to understand customer behavior, assess campaign effectiveness, and identify trends. It provides a framework for measuring marketing performance, identifying areas for improvement, and optimizing strategies to achieve better ROI and ultimately drive business growth.

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Holdings
Item type	Current library	Collection	Call number	Status	Notes	Barcode
Books	MITKRC 2nd Floor	Management	658.83 MAI (Browse shelf(Opens below))	Available	Marketing Management	14722

Donated By Dr. Easwar Iyer 2025-05-02

Marketing Analytics for Strategic decision-Making

Marketing analytics helps businesses make better strategic decisions by analyzing marketing data to understand customer behavior, assess campaign effectiveness, and identify trends. It provides a framework for measuring marketing performance, identifying areas for improvement, and optimizing strategies to achieve better ROI and ultimately drive business growth.

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