Product and Brand Management

By:

Panda, T K

Material type: Text

TextPublication details: New Delhi Oxford University Press 2016Edition: 1Description: XV, 862 PBISBN:

0-19-946049-3

Subject(s):

Brand Management

DDC classification:

658.827 PAN

Contents:

Product and Brand Management

Summary: Product management focuses on building and improving products to meet customer needs, while brand management concentrates on creating and maintaining a brand's image and reputation. Product management is about the functionality and value a product delivers, whereas brand management is about emotional connection and public perception.

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Holdings
Item type	Current library	Collection	Call number	Status	Notes	Barcode
Books	MITKRC 2nd Floor	Management	658.827 PAN (Browse shelf(Opens below))	Available	Management	14721

Donated By Dr. Easwar, Iyer 2025-05-02

Product and Brand Management

Product management focuses on building and improving products to meet customer needs, while brand management concentrates on creating and maintaining a brand's image and reputation. Product management is about the functionality and value a product delivers, whereas brand management is about emotional connection and public perception.

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